McDonaldland

McDonaldland Specification Manual
McDonald’s Corporation
1975

Submitter: There are many wonderful gems in our vertical file collection that really make no sense on why we collected them. This is one of them. It’s a 1975 booklet on the McDonalds characters. I love this quote “Ronald McDonald is a CLOWN. The fact that he is a corporate spokesman should not overshadow his ‘clownness.’ He is all the good things that come to mind when thinking of clowns.” I see that this booklet has been digitized in a few places and they will allow us to let this one go.

Holly: Nostalgia at its finest! I had a birthday party at McDonalds when I was about eight. I was a cool kid for that one day. Best. Day. Ever. But yeah – why is this still in a library collection? And I’m genuinely curious – who still has a vertical file? We do, but it’s mostly local history.